Power. Pride. Period.
In our lives, we take on many roles - daughter, mother, entrepreneur, caregiver, and more. One experience unites us all: menstruation. We deserve to embrace every role we play with ease and confidence, even during our periods.
Why I Created Maitu by Liz
My name is Elizabeth - and before Maitu by Liz became a brand, it was first my personal truth.
For years, my period was a quiet struggle I carried alone. Synthetic pads and tampons left my body irritated, uncomfortable, and inflamed. The rashes. The itching. The burning. The constant unease. The fear of leaks. The question I never dared ask out loud: "Is this really normal?"
I endured it because I thought I had no alternative. Until my body demanded better. That moment marked the beginning of my search - not for a business idea, but for relief, dignity, and honesty with my own body. When I discovered organic menstrual care, the change was immediate. My body felt calm. Safe. Heard. That was my awakening.
Maitu means "Our Truth." Because the truth is this: periods should not hurt, harm, or humiliate us. Maitu by Liz was born from lived experience. I am not just the founder - I was the first user, the first believer, the first testimony. Every product exists because I needed it myself.
Our Mission
To ensure that no woman has to choose between her health, comfort, and the environment. We are committed to:
Health & Dignity: Providing organic, skin-safe products free from harmful chemicals.
Awareness & Education: Sparking honest conversations to replace shame with knowledge.
Sustainability: Protecting the planet with biodegradable, eco-conscious solutions.
Because every body deserves to be treated with respect - period.
Our Vision
A world where menstruation is met with pride, not shame. Where women move through every stage of their cycle with confidence, comfort, and power. We envision a future where period care is clean, honest, and empowering - where no one suffers in silence, and where every woman knows: "Your body is not the problem. The products were."
Created for Every Day of Our Cycle
Our range supports women through every moment, not just heavy-flow days:
- Sanitary Pads: Light, Medium, Heavy, Extra Heavy
- Tampons: Regular & Super (with applicators)
- Panty Liners: For daily freshness & light days
Every Maitu by Liz product is: Organic & Skin-Safe • Free from Harsh Chemicals • Designed for Sensitive Bodies • Environmentally Friendly
Why Choose Maitu Organic?
Maitu Organic Menstrual Products are designed with women's health, comfort, and the environment at their core - offering a safer and more responsible alternative.
- Skin-Friendly: Made from organic, natural materials that reduce irritation and rashes
- Chemical-Free: No fragrances, chlorine bleaching, or harsh treatments
- Breathable: Allows better airflow, reducing moisture buildup and infection risk
- Biodegradable: Eco-conscious materials that protect the planet
- Reliable Protection: Effective absorbency for active lifestyles and all flow levels
This Is More Than Menstrual Care
Maitu by Liz is for:
- Women who have suffered in silence with synthetic products.
- Girls who deserve better from their very first cycle.
- Women choosing prevention over pain.
- Women who honor both their bodies and the earth.
This brand exists to say: "Your body is not the problem. The products were."
Maitu Organic vs. Conventional Products
| Aspect | Organic Menstrual Products (Maitu) | Conventional Menstrual Products |
|---|---|---|
| Materials Used | Organic, natural, biodegradable materials | Plastics, synthetic fibers, chemical treatments |
| Skin Sensitivity | Gentle; reduces irritation and rashes | May cause irritation, itching, allergies |
| Chemical Exposure | No fragrances, chlorine, or harsh chemicals | May contain fragrances, dyes, chemical bleaches |
| Breathability | Highly breathable; allows airflow | Limited airflow; moisture buildup |
| Risk of Infections | Helps maintain natural balance | Higher moisture retention increases risk |
| Absorbency | Natural, effective absorbency | Often relies on synthetic gels |
| Environmental Impact | Biodegradable and eco-friendly | Non-biodegradable; long-term waste |
| Odor Control | Natural reduction via airflow | Masks odor with artificial fragrances |
| Comfort & Fit | Soft, flexible for daily use | Can feel bulky over time |
| Sustainability | Supports responsible production | High environmental footprint |
| Overall Health Impact | Promotes safer care & well-being | Prolonged exposure to synthetics |
